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Eighty-five percent of Britain’s direct mail pieces from banks and credit card firms are opened, with people more likely to read junk mail from a bank than any other type. Seventy percent of mail from mail order companies and charities is opened.
According to a survey by Neilsen Market Research for Marketing Magazine, MBNA sends the most, 99 million pieces a year, The Times reports. Third on the list is Capital One, with 20 new mailers each month.
Those surveyed said they immediately throw away mail addressed to the wrong person or containing spelling mistakes - that means 22 percent of all junk mail goes unopened.
The study suggests that the success of finance companies is linked to the use of more sophisticated data to identify potential customers. Arjan Duijk, the marketing director of Capital One, said: “We send to less than 15 percent of the mailable population in the UK.”
Hyper-conservative Rush Limbaugh - heard weekly by nearly 20 million listeners on about 600 radio stations nationwide - renewed his contract with Premiere Radio Networks and Clear Channel Radio, continuing syndication of The Rush Limbaugh Show.
The deal also includes…
WSJ.com’s traffic soared an impressive 94 percent in June compared to the same month last year, according to the company’s internal traffic numbers.
Total page views ballooned 45 percent, to 150 million, compared to the same month last year, writes Mediaweek.…
Kozy Shack, maker of rice and chocolate pudding, is sponsoring the New York Mets, with tubs of the pudding being sold individually at Shea Stadium as well as being included in children’s meals. And the snacks are selling so well…
Though U.K. advertiser investment committed for 2008 is staying put, discretionary spending is becoming shorter-term, at or slightly short of budget; still, WPP’s GroupM forecasts 4 percent growth in 2008 and 3 percent in 2009 for the U.K., thanks to internet…
Email is the most popular form of direct response marketing, with 35 percent of companies using it - compared to 25 percent that use traditional direct mail - according to a new survey conducted by Direct Partners (via Adweek).
The survey…
Without spam protection, the average web user can expect to get 70 spam messages each day, according to a survey by McAfee, the BBC reports (via MarketingVOX).
For the McAfee spam test, 50 people worldwide were asked to web-surf without a spam…
