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Nearly three of four senior execs at top newspaper companies say newspapers are missing major opportunities online, particularly advertising, because publishers don’t work together.
Some 72 percent of those surveyed said such opportunities are being lost, according to a study by the American Press Institute, a newspaper industry training organization, reports the Associated Press (via MarketingVOX). Only half of respondents - 49 percent - strongly agreed that newspapers are capable of jointly implementing online initiatives, and 54 percent said newspapers should form partnerships with non-newspaper companies such as Google or Yahoo to pursue online opportunities.
A long-standing complaint is that buying advertising sacross groups of newspapers, including online, is unduly onerous because of differences in selling, delivering and billing for ads.
The Newspaper Association of America (NAA) last year formed a group to propose ways to standardize online and offline newspaper advertising. “We’re just beginning to understand what those standards should be,” John Kimball, NAA head of marketing, is quoted as saying.
All sectors of the media business will suffer from the weakened economy in 2008 and 2009, with a slump in local advertising particularly hurting newspapers and local TV, according to a new projection from Goldman Sachs.
Broadcast nets will experience…
The New York Times is shuttering its International Herald Tribune site; NYTimes.com will soon host the international news normally reserved for its sister website.
The move is not about cost savings, but rather about growth, NYTimes.com general manager Vivian Schiller…
Unilever’s Vaseline set forth on an unusual research project in a small town in Alaska. Setting up a storefront, the company began giving away free bottles of lotion and asking recipients to name the person who had recommended they come…
Meet the Press, the show hosted by Tim Russert for 17 years before his death last June, is beginning to slip in ratings.
Last month, CBS’s Face the Nation pulled ahead of Meet the Press for the first time in two…
Bloggers collectively create nearly one million blog posts each day, and half of bloggers believe blogs will be a primary source of news and entertainment in the next five years, according to Technorati’s 2008 State of the Blogosphere Report, MarketingCharts writes.…
Wal-Mart and Costco reported same-store gains in September, with sales rising 2.4% and 9% respectively. Sales at Target stores open at least a year fell 3%, writes Retailer Daily.
Below, fiscal results from the discount retail giants:
Sales of food and…
