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Nearly three of four senior execs at top newspaper companies say newspapers are missing major opportunities online, particularly advertising, because publishers don’t work together.
Some 72 percent of those surveyed said such opportunities are being lost, according to a study by the American Press Institute, a newspaper industry training organization, reports the Associated Press (via MarketingVOX). Only half of respondents - 49 percent - strongly agreed that newspapers are capable of jointly implementing online initiatives, and 54 percent said newspapers should form partnerships with non-newspaper companies such as Google or Yahoo to pursue online opportunities.
A long-standing complaint is that buying advertising sacross groups of newspapers, including online, is unduly onerous because of differences in selling, delivering and billing for ads.
The Newspaper Association of America (NAA) last year formed a group to propose ways to standardize online and offline newspaper advertising. “We’re just beginning to understand what those standards should be,” John Kimball, NAA head of marketing, is quoted as saying.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.
Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
