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While ABC’s new Ted Danson sitcom, Help Me Help You, performed well compared to other new sitcoms, it couldn’t deliver the second Tuesday of the new season to the network. Rather, Fox won the night with a 4.7 rating/13 share, thanks to its strong medical mystery/drama, House.
ABC came in second at 4.2/11, while NBC and CBS tied for third with a 3.4 rating/9 share, according to Media Life. Univision came in fifth, followed by the CW.
Help Me Help You placed third in its time slot at 9:30 p.m., tying CBS’s The Class for the best comedy premiere of the season with a 3.6. By comparison, last year’s top sitcom to debut was My Name is Earl, which drew a 6.6.
The ABC sitcom performed better than the season averages for all of ABC’s sitcoms last year - a good sign for a network that has struggled to produce successful comedies in recent years.
The CW had a troubling debut of Gilmore Girls, which dropped nearly 30 percent in viewers 18-49, with a 2.0. That rating is down from last season’s WB debut, writes MediaPost. Worse, the show seems to be losing its younger audiences, with viewers 18-34 down 32 percent. The CW’s new drama Runaway drew a measly 0.8 in adults 18-49.
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
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CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.
Conducted for…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
