Disney Disconnects Mobile ESPN
Mobile ESPN’s plug has been pulled after less than a year in the marketplace - and months of rate adjustments and losses of at least $25 million.
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Mobile ESPN’s plug has been pulled after less than a year in the marketplace - and months of rate adjustments and losses of at least $25 million.
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Self-destructing email is proving beneficial to lawyers who need to protect privacy, but there’s talk that email direct marketers could benefit from the technology.
Chase is planning a large-scale addressable TV advertising buy for early next year, making it the first major marketer to deliver unique TV advertising at the household address level. What makes this campaign unique is that it’s not zip-code or neighborhood level targeting - Chase will deliver unique TV advertising to each household served.
The NFL is following in the footsteps of Frito Lay and General Motors, both of which have asked consumers to help create their Super Bowl ads this year.
Oprah & Friends radio channel, which launched September 25, has brought 13 new advertisers to XM, making it, in terms of ad sales, its most successful channel launch to date.
MyNetworkTV, the network created from the stations left out of the WB-UPN merger, launched earlier this month, getting a two-week jump on the new television season. In spite of that, the launch was disappointing, and ratings have spiralled downward since then.
In the last year, The Chicago Tribune has undergone several changes in its physical appearance. The latest is that it now publishes its newspaper on a lighter weight newsprint.
Tribune Co. has taken another step toward the sale or break-up of the company, having announced yesterday that is has hired financial advisors Merrill Lynch and Citigroup to help determine its choices.
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GM has shifted its $750 million pan-European media account away from Interpublic Group of Cos. to Aegis.
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Major League Soccer will be the first American major team sports league to sell advertising space on the fronts of players’ jerseys.
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