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Self-destructing email is proving beneficial to lawyers who need to protect privacy, but there’s talk that email direct marketers could benefit from the technology.
Lawyers are using Echoworx Corp.’s “secure send” option to remove time-sensitive e-mails from a recipient’s inbox and to confirm that the right person opens a letter, DMNews reports.
Some marketers think it could prove useful for EDM campaigns too. For example, a message for 15 percent off within the next week could disappear at the sale’s end when the content is no longer relevant. Rather than having an inbox full of messages from one retailer, consumers would see only the latest one, giving the impression that the retailer isn’t bombarding them with marketing promos.
Others disagree: “Destructible e-mail is counter to the objectives of most marketers, who want to engage a broad audience,” said Luc Vezina, director of strategy and product management at e-mail services firm GOT Corp. “Destructible e-mail may come in handy for publishers who want to place restrictions on the number of people who receive e-mails. However, effective marketing campaigns encourage the sharing of emails.”
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…
Teens are not the best demo to target with cell phone advertising, according to a new study from comScore. Though they are cell phone-savvy, most of them - 70 percent - have their phones paid for by parents, which means…
CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.
Conducted for…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
