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The NFL is following in the footsteps of Frito Lay and General Motors, both of which have asked consumers to help create their Super Bowl ads this year.
The NFL is asking fans to pitch ideas for the league’s commercial that will run during the Super Bowl game in February, writes MediaPost. Contestants will pitch their ideas and the winner’s spot will be developed by the client.
Earlier this month, Frito Lay announced that it was asking consumers to create a new Doritos ad which it will air during the Super Bowl.
A few days later, Chevy invited students across the country to pitch ideas for its Super Bowl ad. The winning idea will be produced by the client, but the students with the winning idea will be involved in the ad production process.
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…
Teens are not the best demo to target with cell phone advertising, according to a new study from comScore. Though they are cell phone-savvy, most of them - 70 percent - have their phones paid for by parents, which means…
CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.
Conducted for…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
