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Oprah & Friends radio channel, which launched September 25, has brought 13 new advertisers to XM, making it, in terms of ad sales, its most successful channel launch to date.
Joining current XM clients AirTran, Honda, and Rinnai are first-time XM advertisers Acuvue, Crown Publishing, Dove, GE, Iams, JC Penney, Jenny Craig, SlimFast, Rozerum, Snapple, Splenda, Target, and Warners TrueFit.
“In terms of ad sales, this is XM’s most successful channel launch ever,” said D. Scott Karnedy, senior vice president, sales and marketing solutions, XM Satellite Radio. “Not only are clients investing millions of dollars to be a part of Oprah & Friends, but most of them are advertising on XM for the very first time.”
XM generated $20 million in ad sales in 2005, $8.5 million in 2004 and $4.1 million in 2003. XM has 69 commercial-free music channels but runs ads on other channels.
Volvo will become the first automaker to offer HD Radio as standard equipment in all but one of its 2009 models. The running change becomes effective next month on the 2009 Volvo model lineup.
“Our drivers expect the highest quality…
The current issue of Cottage Living will be its last. Time Inc., in the midst of a major restructuring, is closing the books on the title.
The magazine had a solid start four years ago and managed to boost circulation…
Samsung Mobile has extended its branding campaign that has seen charging stations being installed at major airports across the country.
115 new charging stations have been installed throughout George Bush Intercontinental Airport in Houston, Miami International Airport, and Washington Dulles…
China Central Television, China’s top TV network, brought in 9.26 billion yuan, or $1.36 billion, during the live auction that is its version of the upfront earlier this week.
That’s a 15% increase in revenue over last year, though the…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
An overwhelming majority of mothers in America (90%) saw the economy getting weaker even before the collapse on Wall Street, and more of them now (40%) feel stressed about their current family life than feel good about the way things…
