Metrics Tussle: comScore CEO Counters AdWeek Item
Abraham comScore has issued an open letter in response to a recent Ad Week article citing publishers who question the accuracy of comScore and Nielsen/NetRatings metrics.
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Abraham comScore has issued an open letter in response to a recent Ad Week article citing publishers who question the accuracy of comScore and Nielsen/NetRatings metrics.
ABC’s Desperate Housewives, along with a strong performance from Extreme Makeover: Home Edition, helped propel the network to a Sunday night win in the 18-49 demo in Nielsen overnight ratings.
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Clear Channel Radio has found some takers for its five-second ad spots, but has not had any luck lining up advertisers for its one-second spots, or blinks.
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As expected, French corporate raider Vincent Bollore has requested that Aegis Group convene an emergency shareholder meeting, sources say.
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The U.S. Department of Justice has announced that six men have been charged with fraud for participating in a phishing scam that used email and phony online greeting cards to steal credit card numbers and other information from AOL users.
Last Friday, the Direct Marketing Association sent a message to members asking them to write to UPS to persuade the company to stop blocking passage of the postal reform bill. By late in the day, David Bolger, a UPS spokesperson, said that UPS would not oppose postal reform bill S. 662 as it stood, but claimed that the office of the key senator who is a champion for the cause rejected it.
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Clear Channel Radio today announced that it has renewed radio talk show host Sean Hannity’s contract for another three years on 80 of its stations. Some of the major markets in which The Sean Hannity Show can be heard include Pittsburgh, Houston, Phoenix, Miami, Cincinnati and Minneapolis.
The internet is about to overtake outdoor as the fifth-largest global ad medium this year, is closing in on fourth-place radio, and has achieved a first in two countries, according to the quarterly revision of ZenithOptimedia’s global ad tracking study.
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Many of the most successful interactions for word-of-mouth agents occur in-store with strangers, according to a new report from the Keller Fay Group titled The More, the Better (pdf).
Ugly Betty, an adaptation of a Columbian telenovela, averaged a 4.9 in adults 18-49 last Thursday, finishing second in the 8 p.m. hour to CBS’s Survivor.
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Another company has put people to work as “brand ambassadors” in the hopes that they can reach consumers in a way that is increasingly difficult for traditional media to manage.
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The smaller the screen, the less tolerant viewers are of lengthy commercials, according to findings from a study from the Cabletelevision Advertising Bureau.
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Local ad dollars declined two percent in the month of August 2006 over August 2005, according to RAB. And even though National Radio revenue increased 12 percent during the same period, total combined national and local radio revenue increased one percent during the month compared to the same month from a year ago. Non-spot radio business for August 2006 grew 10 percent over August 2005. Total combined spot and non-spot Radio revenue grew two percent during the month of August 2006 compared to August 2005.
The Orange County Register is experiencing a shortfall of more than $20 million in advertising revenue, and will offer buyouts to employees rather than immediately cutting jobs.
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A number of new lists have hit the market for direct marketers to purchase, according to Direct Magazine.
