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Ugly Betty, an adaptation of a Columbian telenovela, averaged a 4.9 in adults 18-49 last Thursday, finishing second in the 8 p.m. hour to CBS’s Survivor.
Ugly Betty’s premiere helped ABC achieve its second straight Thursday night victory, a difficult achievement on a night that has been called the most competitive night on television. The show recorded the fifth-best premiere for a new show this season, and grew 25 percent from its first half hour to its second, writes Media Life. It was only the third debut of the season to grow in its second half. The others were NBC’s Heroes and CBS’s Jericho.
The show likely got a boost from viewers who tuned in early in anticipation of the 9 p.m. hit Grey’s Anatomy (once again achieving first place among 18-49s). But Ugly Betty also won its time slot for women 18-49 and women 18-34.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.
Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
