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Another company has put people to work as “brand ambassadors” in the hopes that they can reach consumers in a way that is increasingly difficult for traditional media to manage.
Mr. Youth, headquartered in New York, hires students to implement campus programs that promote a brand, writes Media Life. Advertisers can choose to sponsor already scheduled campus events such as homecoming, tailgate parties and sorority parties, or to have the rep develop an event from scratch.
Contests, buzz marketing and sampling all work well, according to the article. Campaigns can be targeted by college or by a segment within a college by choosing a rep with ties to a particular group.
College students are an attractive demographic for advertisers as they are young and impressionable, making brand choices that could last for years. This year, college students were targeted by record numbers of back-to-school advertising campaigns.
Katz Radio Group has snared two more major clients, having approached and signed CBS Radio and Entercom Communications, formerly clients of Interep.
CBS Radio represented about a third of Interep’s total revenue, writes Mediaweek.
Interep filed last month to convert its…
B-to-b publication revenue was down slightly in 2007, sagging 0.4% from 2006; it was flat from 2005, according to American Business Media’s Financial Trend Report.
Print advertising pulled 84% of the average b-to-b title’s revenue, writes Folio.
Editorial, advertising and circulation…
The number of Britons accessing the mobile internet increased by 25% (from 5.8 to 7.3 million) from Q2 to Q3 2008, compared with only a 3% increase for PC-based internet users (34.3 to 35.3 million Britons), according to (pdf) insight data…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
Black Friday is typically known as the day of unbeatable deals, but also long lines, packed stores, and jostling customers.
But this season, online retail giants Amazon and eBay are doing their best to get customers out of stores and…
Despite the U.S. financial crisis and dwindling marketing budgets at some financial institutions, the number of retention-related direct-mail offers sent by banks to current customers in Q3 2008 was 42% higher than in Q2.
View chart of estimated mail volume, Q3…
