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Local ad dollars declined two percent in the month of August 2006 over August 2005, according to RAB. And even though National Radio revenue increased 12 percent during the same period, total combined national and local radio revenue increased one percent during the month compared to the same month from a year ago. Non-spot radio business for August 2006 grew 10 percent over August 2005. Total combined spot and non-spot Radio revenue grew two percent during the month of August 2006 compared to August 2005.
Year-to-date, national radio dollars grew two percent from January through August 2006 compared to January through August 2005. Local radio revenue was down two percent during those same months from 2006 compared to that same time period from 2005. The first eight months of 2006 also saw a decline of one percent in total combined local and national radio revenue when compared to the first eight months of 2005. Non-spot radio revenue climbed nine percent January through August 2006 over January through August 2005. Grand total combined spot and non-spot dollars for radio remained flat over the first eight months of 2006 compared to the first eight months of 2005.
Katz Radio Group has snared two more major clients, having approached and signed CBS Radio and Entercom Communications, formerly clients of Interep.
CBS Radio represented about a third of Interep’s total revenue, writes Mediaweek.
Interep filed last month to convert its…
CNN plans to offer newspapers a wire service as an alternative to the Associated Press. CNN, which already runs an internal wire service, will explain its new, expanded service to editors from about 30 papers who are visiting Atlanta this…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
Black Friday is typically known as the day of unbeatable deals, but also long lines, packed stores, and jostling customers.
But this season, online retail giants Amazon and eBay are doing their best to get customers out of stores and…
Despite the U.S. financial crisis and dwindling marketing budgets at some financial institutions, the number of retention-related direct-mail offers sent by banks to current customers in Q3 2008 was 42% higher than in Q2.
View chart of estimated mail volume, Q3…
