»
Many of the most successful interactions for word-of-mouth agents occur in-store with strangers, according to a new report from the Keller Fay Group titled The More, the Better (pdf).
The report, which was compiled with help from BzzAgent, was based on interviews in June with 3,235 agents, writes Brandweek. Beyond stores, other important places for spreading word of mouth were work, social gatherings, restaurants/bars, school and during travel.
Some of the findings may seem obvious - the fact that some of the most successful agents use multiple forms to communicate, including email, instant messaging, blogging and telephone - the article points out. However, research of all kinds is needed in the word-of-mouth space, says BzzAgent rep Joe Chernov. “If there’s one thing holding the industry back right now, it’s lack of research.”
A big focus in the space is finding a way to measure ROI, and that issue will be addressed during a symposium in December held by the Word of Mouth Marketing Association.
Word-of-mouth is becoming a more popular form of marketing as consumers’ trust in traditional advertising sags, WOM marketers say.
Katz Radio Group has snared two more major clients, having approached and signed CBS Radio and Entercom Communications, formerly clients of Interep.
CBS Radio represented about a third of Interep’s total revenue, writes Mediaweek.
Interep filed last month to convert its…
B-to-b publication revenue was down slightly in 2007, sagging 0.4% from 2006; it was flat from 2005, according to American Business Media’s Financial Trend Report.
Print advertising pulled 84% of the average b-to-b title’s revenue, writes Folio.
Editorial, advertising and circulation…
The number of Britons accessing the mobile internet increased by 25% (from 5.8 to 7.3 million) from Q2 to Q3 2008, compared with only a 3% increase for PC-based internet users (34.3 to 35.3 million Britons), according to (pdf) insight data…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
Black Friday is typically known as the day of unbeatable deals, but also long lines, packed stores, and jostling customers.
But this season, online retail giants Amazon and eBay are doing their best to get customers out of stores and…
Despite the U.S. financial crisis and dwindling marketing budgets at some financial institutions, the number of retention-related direct-mail offers sent by banks to current customers in Q3 2008 was 42% higher than in Q2.
View chart of estimated mail volume, Q3…
