Campbell Soup Co. has turned its soup cans pink for Kroger stores in honor of Breast Cancer Awareness Month. In doing so, it has doubled the sale of its top varieties to its biggest retail customer, writes AdAge.
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A new research study into baby boomers has identified six distinct groups of consumers 42 and older.
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News Corp. on Tuesday said it will be offering full episodes of Fox TV shows on MySpace and local Fox TV websites.
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The New York Post has begun home-delivery of its paper in the Washington, D.C., and Baltimore areas, according to the Washington Post.
Madison Direct, a company that mails co-op mailings to about 70 million households annually, will launch one aimed at grocery chains in November. Co-op mailings, though not as profitable as they once were, are still a viable tactic, and Madison Direct is one company that is still growing.
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Even before President Bush has signed the Unlawful Internet Gambling Enforcement Act of 2006, gambling sites are suspending activity in the U.S.
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Thomas Direct, a promotional products distributor for the pharmaceutical industry, has partnered with AdPack to introduce a new family of tissue-based marketing products.
On average, consumers are four to six times more likely to feel that traditional media is more trustworthy than emerging news sources for news they feel is most interesting, according to a survey from LexisNexis.
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Hyundai is rolling out the first of its vehicles with factory installed XM Satellite Radio. The Santa Fe is the first of four Hyundai models to add XM Satellite Radio as a standard feature to all audio systems this year.
The newspaper industry has a gloomy future, according to new forecasts from Merrill Lynch analyst Lauren Rich Fine and Deutsche Bank analyst Paul Ginocchio.
In the face of possible reduced funding and the loss of two major sponsors, PBS has begun offering sponsors increased exposure through integrated buys that include product tie-ins, the internet, podcasts and longer-form sponsor messages.
A major retailer has told agencies that future media plans would eliminate free standing inserts from its advertising plan by 2007.
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Town & Country magazine has named Heidi Mitchell editor of Town & Country Travel and Town & Country Weddings.
An agreement was not reached on a bill that would resolve the differences between the Senate (S. 662) and House (H.R. 22) postal reform bills before the end of the Congressional session, though legislators and mailers worked past midnight on Saturday night.
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