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A major retailer has told agencies that future media plans would eliminate free standing inserts from its advertising plan by 2007.
This would be a huge blow to the newspaper industry which sees FSIs as one of the few revenue sources as yet unchallenged by other media.
Carat CEO David Verklin, who made the announcement during a recent conference, declined to name the retailer, but Carat is currently pitching retail giant Wal-Mart and working with Radio Shack, MediaPost reports. It has purportedly been advising Radio Shack to cut back on FSIs for years.
Patrick Keane, director of field marketing and sales strategy for Google, recently said that 40 percent of Best Buy’s budget goes toward its Sunday advertising circular, which promotes 276 stock-keeping units. Online, however, a big-box store can provide access to over 250,000 units.
“It doesn’t really matter who it is,” one marketing industry observer noted. “Once one of the big retailers does it, even in small doses, you could see a stampede away from the inserts.”
Hyper-conservative Rush Limbaugh - heard weekly by nearly 20 million listeners on about 600 radio stations nationwide - renewed his contract with Premiere Radio Networks and Clear Channel Radio, continuing syndication of The Rush Limbaugh Show.
The deal also includes…
WSJ.com’s traffic soared an impressive 94 percent in June compared to the same month last year, according to the company’s internal traffic numbers.
Total page views ballooned 45 percent, to 150 million, compared to the same month last year, writes Mediaweek.…
Kozy Shack, maker of rice and chocolate pudding, is sponsoring the New York Mets, with tubs of the pudding being sold individually at Shea Stadium as well as being included in children’s meals. And the snacks are selling so well…
Though U.K. advertiser investment committed for 2008 is staying put, discretionary spending is becoming shorter-term, at or slightly short of budget; still, WPP’s GroupM forecasts 4 percent growth in 2008 and 3 percent in 2009 for the U.K., thanks to internet…
Email is the most popular form of direct response marketing, with 35 percent of companies using it - compared to 25 percent that use traditional direct mail - according to a new survey conducted by Direct Partners (via Adweek).
The survey…
Without spam protection, the average web user can expect to get 70 spam messages each day, according to a survey by McAfee, the BBC reports (via MarketingVOX).
For the McAfee spam test, 50 people worldwide were asked to web-surf without a spam…
