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A major retailer has told agencies that future media plans would eliminate free standing inserts from its advertising plan by 2007.
This would be a huge blow to the newspaper industry which sees FSIs as one of the few revenue sources as yet unchallenged by other media.
Carat CEO David Verklin, who made the announcement during a recent conference, declined to name the retailer, but Carat is currently pitching retail giant Wal-Mart and working with Radio Shack, MediaPost reports. It has purportedly been advising Radio Shack to cut back on FSIs for years.
Patrick Keane, director of field marketing and sales strategy for Google, recently said that 40 percent of Best Buy’s budget goes toward its Sunday advertising circular, which promotes 276 stock-keeping units. Online, however, a big-box store can provide access to over 250,000 units.
“It doesn’t really matter who it is,” one marketing industry observer noted. “Once one of the big retailers does it, even in small doses, you could see a stampede away from the inserts.”
Katz Radio Group has snared two more major clients, having approached and signed CBS Radio and Entercom Communications, formerly clients of Interep.
CBS Radio represented about a third of Interep’s total revenue, writes Mediaweek.
Interep filed last month to convert its…
CNN plans to offer newspapers a wire service as an alternative to the Associated Press. CNN, which already runs an internal wire service, will explain its new, expanded service to editors from about 30 papers who are visiting Atlanta this…
The number of Britons accessing the mobile internet increased by 25% (from 5.8 to 7.3 million) from Q2 to Q3 2008, compared with only a 3% increase for PC-based internet users (34.3 to 35.3 million Britons), according to (pdf) insight data…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
Black Friday is typically known as the day of unbeatable deals, but also long lines, packed stores, and jostling customers.
But this season, online retail giants Amazon and eBay are doing their best to get customers out of stores and…
Despite the U.S. financial crisis and dwindling marketing budgets at some financial institutions, the number of retention-related direct-mail offers sent by banks to current customers in Q3 2008 was 42% higher than in Q2.
View chart of estimated mail volume, Q3…
