Conversions the New Bullseye for Web Marketers
Brinker Web marketers are beginning to embrace conversion rates over traffic data as the metrics of choice to measure online advertising’s effectiveness.
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Brinker Web marketers are beginning to embrace conversion rates over traffic data as the metrics of choice to measure online advertising’s effectiveness.
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Dallas Cowboy’s star Terrell Owens, who reportedly attempted suicide, brought tremendously increased ratings to ESPN during his September 27 news conference.
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The NFL is restricting local news sites from posting videos of postgame press conferences or locker room interviews online.
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Glamour magazine is making its Dos and Don’ts feature interactive, bringing it online and allowing visitors to post and rate fashion do’s and don’ts they spot on the street.
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While Europe has been quick to embrace mobile technology overall, including texting and mobile advertising, not so in the U.S.
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The Federal Trade Commission has proposed an amendment to the Telemarketing Sales Rule that would change the method for measuring the maximum allowable call abandonment rate from 3 percent a day per calling campaign to 3 percent per 30-days, per calling campaign.
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Multichannel retailers are beginning their holiday marketing earlier this year.
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Sirius Satellite Radio has passed the five million subscriber mark, adding 441,101 subscribers in the third quarter and ending with 5,119,308 subscribers, while XM Satellite Radio has added more than 285,000 subscribers in the third quarter, for a total of more than 7.185 million.
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Despite having lost nearly a third of its audience from the premiere, Studio 60 on the Sunset Strip could still bring benefits to NBC.
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Sony Electronics, hoping to widen its reach among the U.S. Hispanic market, has launched a five-month mobile tour through Southern California.
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Fourth quarter scatter ad activity is showing pricing gains of as much as 15 to 20 percent versus upfront deals made just a couple of months ago, for cable and some broadcast networks.
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While still early in the season, the ratings war between television networks is shaping up to be an interesting one for the fourth quarter.
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The ultimate fate of newspapers has been questioned in recent months, as subscribers flee to the internet and ad spend slowly diminishes, but dire predictions about their longevity is nothing new.
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Google not only wants to see Madison Avenue “get bigger” but also wants to be a key catalyst for that growth, combining Silicon Valley with Mad Ave, according to a Google Exec speaking at the official opening of Google’s new digs in Manhattan.
As the 10th anniversary of the Femail Creations catalog approaches, founder Lisa Hammond is launching a home-party business.
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