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Multichannel retailers are beginning their holiday marketing earlier this year.
BizRate’s 2006 eHoliday Mood Survey, conducted for Shopzilla and Shop.org, shows that 38.5 percent of multichannel retailers will start marketing the holidays earlier than last year, with 62 percent planning to begin by Nov. 4, writes DM News. This is in response to consumer preferences, as one in five online shoppers plan to shop for holiday gifts earlier this year. A full 34.9 percent will begin their shopping by Halloween.
Free shipping, with or without conditions, was the most common promotion last year. This year, 83 percent of retailers will be offering the promotion, compared to 64 percent two years ago.
Forty-one percent of retailers plan to use blogs or RSS feeds during holiday sales, while 81 percent will use viral marketing.
Finally, one in five retailers expect growth of 75 percent or more over last year.
Hyper-conservative Rush Limbaugh - heard weekly by nearly 20 million listeners on about 600 radio stations nationwide - renewed his contract with Premiere Radio Networks and Clear Channel Radio, continuing syndication of The Rush Limbaugh Show.
The deal also includes…
WSJ.com’s traffic soared an impressive 94 percent in June compared to the same month last year, according to the company’s internal traffic numbers.
Total page views ballooned 45 percent, to 150 million, compared to the same month last year, writes Mediaweek.…
Kozy Shack, maker of rice and chocolate pudding, is sponsoring the New York Mets, with tubs of the pudding being sold individually at Shea Stadium as well as being included in children’s meals. And the snacks are selling so well…
Though U.K. advertiser investment committed for 2008 is staying put, discretionary spending is becoming shorter-term, at or slightly short of budget; still, WPP’s GroupM forecasts 4 percent growth in 2008 and 3 percent in 2009 for the U.K., thanks to internet…
Email is the most popular form of direct response marketing, with 35 percent of companies using it - compared to 25 percent that use traditional direct mail - according to a new survey conducted by Direct Partners (via Adweek).
The survey…
Without spam protection, the average web user can expect to get 70 spam messages each day, according to a survey by McAfee, the BBC reports (via MarketingVOX).
For the McAfee spam test, 50 people worldwide were asked to web-surf without a spam…
