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Despite having lost nearly a third of its audience from the premiere, Studio 60 on the Sunset Strip could still bring benefits to NBC.
The show achieved a 3.4 on Monday, several tenths above the baseline that NBC could “live with” to keep the show on the air, according to an insider, writes MediaPost. Even if it continues to dip to a 3.0 range, the show’s upscale profile could help NBC leverage broader ad sale packages.
The show, too, has achieved widespread critical acclaim, coming as it does from The West Wing duo, executive producer-writer Aaron Sorkin and executive producer-director Thomas Schlamme. This could help shore up the network’s claim of offering quality entertainment.
Studio 60 on the Sunset Strip premiered to a 5.0 in the 18-49 demo on Sept. 18. It dropped 16 percent to a 4.2 in week two, then fell another 19 percent to a 3.4 on Monday, trailing CSI: Miami by a wide margin.
Katz Radio Group has snared two more major clients, having approached and signed CBS Radio and Entercom Communications, formerly clients of Interep.
CBS Radio represented about a third of Interep’s total revenue, writes Mediaweek.
Interep filed last month to convert its…
B-to-b publication revenue was down slightly in 2007, sagging 0.4% from 2006; it was flat from 2005, according to American Business Media’s Financial Trend Report.
Print advertising pulled 84% of the average b-to-b title’s revenue, writes Folio.
Editorial, advertising and circulation…
The number of Britons accessing the mobile internet increased by 25% (from 5.8 to 7.3 million) from Q2 to Q3 2008, compared with only a 3% increase for PC-based internet users (34.3 to 35.3 million Britons), according to (pdf) insight data…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
Black Friday is typically known as the day of unbeatable deals, but also long lines, packed stores, and jostling customers.
But this season, online retail giants Amazon and eBay are doing their best to get customers out of stores and…
Despite the U.S. financial crisis and dwindling marketing budgets at some financial institutions, the number of retention-related direct-mail offers sent by banks to current customers in Q3 2008 was 42% higher than in Q2.
View chart of estimated mail volume, Q3…
