»
Despite having lost nearly a third of its audience from the premiere, Studio 60 on the Sunset Strip could still bring benefits to NBC.
The show achieved a 3.4 on Monday, several tenths above the baseline that NBC could “live with” to keep the show on the air, according to an insider, writes MediaPost. Even if it continues to dip to a 3.0 range, the show’s upscale profile could help NBC leverage broader ad sale packages.
The show, too, has achieved widespread critical acclaim, coming as it does from The West Wing duo, executive producer-writer Aaron Sorkin and executive producer-director Thomas Schlamme. This could help shore up the network’s claim of offering quality entertainment.
Studio 60 on the Sunset Strip premiered to a 5.0 in the 18-49 demo on Sept. 18. It dropped 16 percent to a 4.2 in week two, then fell another 19 percent to a 3.4 on Monday, trailing CSI: Miami by a wide margin.
Hyper-conservative Rush Limbaugh - heard weekly by nearly 20 million listeners on about 600 radio stations nationwide - renewed his contract with Premiere Radio Networks and Clear Channel Radio, continuing syndication of The Rush Limbaugh Show.
The deal also includes…
WSJ.com’s traffic soared an impressive 94 percent in June compared to the same month last year, according to the company’s internal traffic numbers.
Total page views ballooned 45 percent, to 150 million, compared to the same month last year, writes Mediaweek.…
Kozy Shack, maker of rice and chocolate pudding, is sponsoring the New York Mets, with tubs of the pudding being sold individually at Shea Stadium as well as being included in children’s meals. And the snacks are selling so well…
Though U.K. advertiser investment committed for 2008 is staying put, discretionary spending is becoming shorter-term, at or slightly short of budget; still, WPP’s GroupM forecasts 4 percent growth in 2008 and 3 percent in 2009 for the U.K., thanks to internet…
Email is the most popular form of direct response marketing, with 35 percent of companies using it - compared to 25 percent that use traditional direct mail - according to a new survey conducted by Direct Partners (via Adweek).
The survey…
Without spam protection, the average web user can expect to get 70 spam messages each day, according to a survey by McAfee, the BBC reports (via MarketingVOX).
For the McAfee spam test, 50 people worldwide were asked to web-surf without a spam…
