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Google not only wants to see Madison Avenue “get bigger” but also wants to be a key catalyst for that growth, combining Silicon Valley with Mad Ave, according to a Google Exec speaking at the official opening of Google’s new digs in Manhattan.
Tim Armstrong, Google’s VP of ad sales, wants to see the creation of “the largest marketing platform in the world,” MediaPost quotes him as saying at the opening of Google’s expansive offices in Chelsea, writes MarketingVox. New York is key to Google’s long-term growth, Armstrong added, saying the company has become “a large advertising company.” Google’s new location also houses ad agency Deutsch, the Los Angeles office of which already has a working relationship with Google.
The new facility houses a host of engineers, product managers and UI testers - and serves as a base of operations for “several hundred” Google ad sales staffers, writes ClickZ. It will also host some of the 100 or so New York advertiser training sessions it conducts annually.
Google’s first attempt at wooing traditional brand marketers in New York, in 2000, was met with less than enthusiasm, and its recent disappointing attempts related to print media indicate it won’t have an easy time moving beyond search advertising.
Katz Radio Group has snared two more major clients, having approached and signed CBS Radio and Entercom Communications, formerly clients of Interep.
CBS Radio represented about a third of Interep’s total revenue, writes Mediaweek.
Interep filed last month to convert its…
B-to-b publication revenue was down slightly in 2007, sagging 0.4% from 2006; it was flat from 2005, according to American Business Media’s Financial Trend Report.
Print advertising pulled 84% of the average b-to-b title’s revenue, writes Folio.
Editorial, advertising and circulation…
The number of Britons accessing the mobile internet increased by 25% (from 5.8 to 7.3 million) from Q2 to Q3 2008, compared with only a 3% increase for PC-based internet users (34.3 to 35.3 million Britons), according to (pdf) insight data…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
Black Friday is typically known as the day of unbeatable deals, but also long lines, packed stores, and jostling customers.
But this season, online retail giants Amazon and eBay are doing their best to get customers out of stores and…
Despite the U.S. financial crisis and dwindling marketing budgets at some financial institutions, the number of retention-related direct-mail offers sent by banks to current customers in Q3 2008 was 42% higher than in Q2.
View chart of estimated mail volume, Q3…
