Sirius Satellite Radio has passed the five million subscriber mark, adding 441,101 subscribers in the third quarter and ending with 5,119,308 subscribers, while XM Satellite Radio has added more than 285,000 subscribers in the third quarter, for a total of more than 7.185 million.
Sirius has led the satellite radio industry in net subscriber additions for four consecutive quarters, with 61 percent of total satellite radio net additions in the third quarter of 2006, according to the company, which estimates 6.3 million subscribers by the end of the year.
XM has estimated that it will end the year with between 7.7 million and 8.2 million subscribers.
Starting in the third quarter of 2006, XM no longer includes certain rental car fleets (approximately 20,000 subscriptions) in its subscription total, the company says.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
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