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Dallas Cowboy’s star Terrell Owens, who reportedly attempted suicide, brought tremendously increased ratings to ESPN during his September 27 news conference.
According to Arbitron’s numbers, viewing of ESPN’s live coverage of the event, at 2:30 p.m., was up 225 percent from the previous quarter hour, Broadcasting & Cable reports. Nearly half of that number, 45 percent, was from out-of-home viewing.
Arbitron’s Houston PPM test previously showed a large out-of-home viewing audience for ESPN’s Monday Night Football games, suggesting that viewers lacking cable but still wishing to watch MNF may be going to a bar or a friend’s house to watch the game.
Katz Radio Group has snared two more major clients, having approached and signed CBS Radio and Entercom Communications, formerly clients of Interep.
CBS Radio represented about a third of Interep’s total revenue, writes Mediaweek.
Interep filed last month to convert its…
CNN plans to offer newspapers a wire service as an alternative to the Associated Press. CNN, which already runs an internal wire service, will explain its new, expanded service to editors from about 30 papers who are visiting Atlanta this…
The number of Britons accessing the mobile internet increased by 25% (from 5.8 to 7.3 million) from Q2 to Q3 2008, compared with only a 3% increase for PC-based internet users (34.3 to 35.3 million Britons), according to (pdf) insight data…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
Black Friday is typically known as the day of unbeatable deals, but also long lines, packed stores, and jostling customers.
But this season, online retail giants Amazon and eBay are doing their best to get customers out of stores and…
Despite the U.S. financial crisis and dwindling marketing budgets at some financial institutions, the number of retention-related direct-mail offers sent by banks to current customers in Q3 2008 was 42% higher than in Q2.
View chart of estimated mail volume, Q3…
