The CW to Flip-Flop Sunday, Monday Schedule
Beginning on Monday, Oct. 9, the CW will move its Sunday comedy block to Mondays, and will switch its Monday dramas to Sundays, according to Mediaweek.
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Beginning on Monday, Oct. 9, the CW will move its Sunday comedy block to Mondays, and will switch its Monday dramas to Sundays, according to Mediaweek.
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Catalogers and list companies look to be increasing catalog circulations for the holidays.
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Third-quarter media and information merger and acquisition activity was up 24 percent from the same period last year, according to a new report from investment bank Jordan Edmiston Group Inc.
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All 24 episodes of Bob Dylan’s show Theme Time Radio Hour will air back-to-back beginning 12 midnight ET on Wednesday, Oct. 11, on XM’s dedicated folk channel, The Village.
Yahoo on Wednesday announced the launch, in beta, of paid-search ads for its mobile service in the U.S. and the U.K.
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Pace Communications, the parent company of Exclusively Weddings, is launching Quinceanera Elegante, a catalog for the U.S. quinceaera market. With its website and catalog, Pace says the company will be one of the first multi-channel quinceanera product providers.
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Rehr Addressing the National Press Club in Washington yesterday, NAB President and CEO David K. Rehr broadcast television and radio’s position as the overwhelming choice of media in America and took a few shots “misperceptions” about satellite radio at the National Press Club yesterday.
Kids are increasingly watching television programming online, according to a new study from MindShare Online Research group.
Kohl’s opens 65 new stores today, and to drive traffic to the stores, the company is increasing its direct mail.
Top companies in retail, automotive and financial services are allotting 10 to 15 percent of marketing budgets for the internet, with additional dollars for mobile media and other areas, says Steve Grubbs, CEO of PHD USA.
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More TV deals will be done on a year-round basis and will involve ways that advertisers can get viewers to interact with their products, according to media buyers and client executives speaking at an International Radio and Television Society meeting this week.
CNN has a new events division, under the advertising sales department, that will put on panels, conferences and meetings on newsmaking and newsworthy subjects. The network’s reporters and anchors will serve as speakers and moderators.
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Havas-owned MPG has won the Groupe Danone U.S. media planning and buying account after a review.
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The New York Times has launched its New York Times International Weekly, which includes news, features and commentaries on world affairs, in Argentina and Serbia.
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Rachael Ray’s new talk show experienced the best debut for a talk show since Dr. Phil - another show produced by Oprah Winfrey’s Harpo Productions - debuted in 2002.
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