»
Kohl’s opens 65 new stores today, and to drive traffic to the stores, the company is increasing its direct mail.
The opening of the new stores - complete with new signage, gleaming glass fronts and less cluttered merchandising - marks the largest one-day opening in Kohl’s history, writes MediaPost. The opening comes just days after the company reported that year-to-year sales for the five-week period in Sept. increased 26.1 percent. Comparable store sales jumped 16.3 percent.
In addition to a direct mail push, Kohl’s is launching a TV campaign and has intensified its multi-platform marketing programs. Advertorials are running in current issues of magazines like Self, Allure and Lucky.
Kohl’s plans to operate about 1200 new stores by 2010, according to the company. Eventually, the existing stores will be redesigned to the new prototypes.
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…
Teens are not the best demo to target with cell phone advertising, according to a new study from comScore. Though they are cell phone-savvy, most of them - 70 percent - have their phones paid for by parents, which means…
CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.
Conducted for…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
