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Kohl’s opens 65 new stores today, and to drive traffic to the stores, the company is increasing its direct mail.
The opening of the new stores - complete with new signage, gleaming glass fronts and less cluttered merchandising - marks the largest one-day opening in Kohl’s history, writes MediaPost. The opening comes just days after the company reported that year-to-year sales for the five-week period in Sept. increased 26.1 percent. Comparable store sales jumped 16.3 percent.
In addition to a direct mail push, Kohl’s is launching a TV campaign and has intensified its multi-platform marketing programs. Advertorials are running in current issues of magazines like Self, Allure and Lucky.
Kohl’s plans to operate about 1200 new stores by 2010, according to the company. Eventually, the existing stores will be redesigned to the new prototypes.
Katz Radio Group has snared two more major clients, having approached and signed CBS Radio and Entercom Communications, formerly clients of Interep.
CBS Radio represented about a third of Interep’s total revenue, writes Mediaweek.
Interep filed last month to convert its…
B-to-b publication revenue was down slightly in 2007, sagging 0.4% from 2006; it was flat from 2005, according to American Business Media’s Financial Trend Report.
Print advertising pulled 84% of the average b-to-b title’s revenue, writes Folio.
Editorial, advertising and circulation…
The number of Britons accessing the mobile internet increased by 25% (from 5.8 to 7.3 million) from Q2 to Q3 2008, compared with only a 3% increase for PC-based internet users (34.3 to 35.3 million Britons), according to (pdf) insight data…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
Black Friday is typically known as the day of unbeatable deals, but also long lines, packed stores, and jostling customers.
But this season, online retail giants Amazon and eBay are doing their best to get customers out of stores and…
Despite the U.S. financial crisis and dwindling marketing budgets at some financial institutions, the number of retention-related direct-mail offers sent by banks to current customers in Q3 2008 was 42% higher than in Q2.
View chart of estimated mail volume, Q3…
