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Rehr Addressing the National Press Club in Washington yesterday, NAB President and CEO David K. Rehr broadcast television and radio’s position as the overwhelming choice of media in America and took a few shots “misperceptions” about satellite radio at the National Press Club yesterday.
Rehr said that for the 2005-2006 TV season:
• Broadcast programming accounted for the top 235 highest-rated programs. (an ESPN football game held the top cable program at 236.)
• In the highly-coveted 18-49 age demographic, broadcast television aired the top 184 programs and was responsible for 512 of the top 522 highest-rated programs.
Local TV news - the lifeblood of over-the-air broadcasting - continues to far outperform its cable competition, Rehr said. Calling the comparison “not even close,” he cited May 2006 ratings in Spokane, Washington to demonstrate broadcasting’s news dominance over cable.
“The combined viewership for five Comcast Spokane cable newscasts available at 6 p.m. was 994. That’s a total of 994 Comcast subscribers watching CNBC, CNN, Fox News Channel, Headline News and MSNBC,” Rehr said. “This compares with a viewership of 38,500 people for the three local broadcast newscasts at 6 p.m.”
Rehr also said that satellite is a still-unprofitable product and that:
• Satellite radio’s alleged 12 million subscribers compares to 260 million local radio listeners per week.
• Sirius counts on its customer list some 500,000 “subscribers” derived from “empty cars that sit in dealer parking lots.”
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Sales of food and…
