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Top companies in retail, automotive and financial services are allotting 10 to 15 percent of marketing budgets for the internet, with additional dollars for mobile media and other areas, says Steve Grubbs, CEO of PHD USA.
Sprint is one company that is doing so, particularly investing in integrated campaigns that drive consumers from television to the internet, writes MediaPost. During a panel discussion of media executives at an IRTS event, Sprint’s vp of marketing Anita Bajaj Newton said the telecom company has seen traffic at some websites soar as much as 30 percent following a direct promotion in certain high-profile broadcasts such as NFL halftime shows.
She added that analysis of those traffic jumps show that they lead to a considerable increase in sales.
Others on the panel, such as MindShare president of local broadcast Kathy Crawford, pointed out that television is still a key element of the marketing mix.
Katz Radio Group has snared two more major clients, having approached and signed CBS Radio and Entercom Communications, formerly clients of Interep.
CBS Radio represented about a third of Interep’s total revenue, writes Mediaweek.
Interep filed last month to convert its…
CNN plans to offer newspapers a wire service as an alternative to the Associated Press. CNN, which already runs an internal wire service, will explain its new, expanded service to editors from about 30 papers who are visiting Atlanta this…
The number of Britons accessing the mobile internet increased by 25% (from 5.8 to 7.3 million) from Q2 to Q3 2008, compared with only a 3% increase for PC-based internet users (34.3 to 35.3 million Britons), according to (pdf) insight data…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
Black Friday is typically known as the day of unbeatable deals, but also long lines, packed stores, and jostling customers.
But this season, online retail giants Amazon and eBay are doing their best to get customers out of stores and…
Despite the U.S. financial crisis and dwindling marketing budgets at some financial institutions, the number of retention-related direct-mail offers sent by banks to current customers in Q3 2008 was 42% higher than in Q2.
View chart of estimated mail volume, Q3…
