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Top companies in retail, automotive and financial services are allotting 10 to 15 percent of marketing budgets for the internet, with additional dollars for mobile media and other areas, says Steve Grubbs, CEO of PHD USA.
Sprint is one company that is doing so, particularly investing in integrated campaigns that drive consumers from television to the internet, writes MediaPost. During a panel discussion of media executives at an IRTS event, Sprint’s vp of marketing Anita Bajaj Newton said the telecom company has seen traffic at some websites soar as much as 30 percent following a direct promotion in certain high-profile broadcasts such as NFL halftime shows.
She added that analysis of those traffic jumps show that they lead to a considerable increase in sales.
Others on the panel, such as MindShare president of local broadcast Kathy Crawford, pointed out that television is still a key element of the marketing mix.
Radio stations in the U.K. reacted with outrage when they learned of a report by researchers from the University of the West of England which accused them of promoting excessive drinking.
The study looked at 1,200 hours of radio output,…
General Motors posted sales of 308,817 vehicles in August. That’s a drop of 20 percent from August of last year - but 31 percent better than July.
In order to boost sales as much as possible during a time when…
A new digital out-of-home network to reach golfers is launching to 100 retail locations in the next two months. The network will be available in Dunham’s Sporting Goods, Golf Etc., Golf USA, Pro Golf, and ParMasters, among others.
Fox says that viewers’ attention to commercials is higher when fewer commercials are aired. The revelation comes as a result of testing the network has done for its freshman thriller, Fringe, which will premiere Sept. 9 with limited commercials and shorter…
Worldwide sales of mobile phones will reach 1.28 billion units in 2008 - up from 1.15 billion units in 2007 - an 11 percent increase from last year, according to Gartner, Inc - (via MarketingCharts).
While the mobile phone market is poised for…
Consumers in all income segments are cutting back spending, and doing so to a greater extent recently than at the beginning of the second quarter, according to a comScore study examining changes in consumer attitudes and perceptions about the U.S. economy…
