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Yahoo on Wednesday announced the launch, in beta, of paid-search ads for its mobile service in the U.S. and the U.K.
A “select group of advertisers” are participating in the test of sponsored listings on mobile web search results, according to the Search Engine Watch blog (via MarketingVOX). The number of advertisers will increase as the program is rolled out. Consumers who click on the sponsored links will be taken to the advertisers’ mobile website or a landing page to get more information about the advertisers’ offerings and will be able to call the advertiser.
Yahoo had already been testing mobile sponsored search in Japan and the U.K. In early September, Google announced that it was testing a mobile version of its popular AdWords ad offering, MediaWeek points out.
Response rates of mobile pay-per-click ads tend to be higher than online because of increased relevance and reduced ad clutter.
Yahoo’s Mobile Web service, available on most mobile phones via major operators in the U.S. and U.K., provides access to Yahoo’s Mail, Messenger, Search, News, Finance and Sports services.
Hyper-conservative Rush Limbaugh - heard weekly by nearly 20 million listeners on about 600 radio stations nationwide - renewed his contract with Premiere Radio Networks and Clear Channel Radio, continuing syndication of The Rush Limbaugh Show.
The deal also includes…
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Total page views ballooned 45 percent, to 150 million, compared to the same month last year, writes Mediaweek.…
Kozy Shack, maker of rice and chocolate pudding, is sponsoring the New York Mets, with tubs of the pudding being sold individually at Shea Stadium as well as being included in children’s meals. And the snacks are selling so well…
Though U.K. advertiser investment committed for 2008 is staying put, discretionary spending is becoming shorter-term, at or slightly short of budget; still, WPP’s GroupM forecasts 4 percent growth in 2008 and 3 percent in 2009 for the U.K., thanks to internet…
Email is the most popular form of direct response marketing, with 35 percent of companies using it - compared to 25 percent that use traditional direct mail - according to a new survey conducted by Direct Partners (via Adweek).
The survey…
Without spam protection, the average web user can expect to get 70 spam messages each day, according to a survey by McAfee, the BBC reports (via MarketingVOX).
For the McAfee spam test, 50 people worldwide were asked to web-surf without a spam…
