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Yahoo on Wednesday announced the launch, in beta, of paid-search ads for its mobile service in the U.S. and the U.K.
A “select group of advertisers” are participating in the test of sponsored listings on mobile web search results, according to the Search Engine Watch blog (via MarketingVOX). The number of advertisers will increase as the program is rolled out. Consumers who click on the sponsored links will be taken to the advertisers’ mobile website or a landing page to get more information about the advertisers’ offerings and will be able to call the advertiser.
Yahoo had already been testing mobile sponsored search in Japan and the U.K. In early September, Google announced that it was testing a mobile version of its popular AdWords ad offering, MediaWeek points out.
Response rates of mobile pay-per-click ads tend to be higher than online because of increased relevance and reduced ad clutter.
Yahoo’s Mobile Web service, available on most mobile phones via major operators in the U.S. and U.K., provides access to Yahoo’s Mail, Messenger, Search, News, Finance and Sports services.
Katz Radio Group has snared two more major clients, having approached and signed CBS Radio and Entercom Communications, formerly clients of Interep.
CBS Radio represented about a third of Interep’s total revenue, writes Mediaweek.
Interep filed last month to convert its…
CNN plans to offer newspapers a wire service as an alternative to the Associated Press. CNN, which already runs an internal wire service, will explain its new, expanded service to editors from about 30 papers who are visiting Atlanta this…
The number of Britons accessing the mobile internet increased by 25% (from 5.8 to 7.3 million) from Q2 to Q3 2008, compared with only a 3% increase for PC-based internet users (34.3 to 35.3 million Britons), according to (pdf) insight data…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
Black Friday is typically known as the day of unbeatable deals, but also long lines, packed stores, and jostling customers.
But this season, online retail giants Amazon and eBay are doing their best to get customers out of stores and…
Despite the U.S. financial crisis and dwindling marketing budgets at some financial institutions, the number of retention-related direct-mail offers sent by banks to current customers in Q3 2008 was 42% higher than in Q2.
View chart of estimated mail volume, Q3…
