Social-Networks’ User Demos Vary, MySpace Aging
A comScore Media Metrix analysis of the user bases of leading social networking sites reveals significant age differences among them.
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A comScore Media Metrix analysis of the user bases of leading social networking sites reveals significant age differences among them.
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The FTC is giving telemarketers who use prerecorded solicitation calls until Jan. 2 to discontinue the practice.
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Google is moving full-steam ahead with print and broadcast ad efforts and is gearing up for mobile advertising - while planning tweaks for its mainstay search advertising technology.
Cooking Light, Colavita USA and Sutter Home Winery have joined to sponsor the Colavita/Sutter Home Women’s Cycling Team presented by Cooking Light, one of only two U.S.-based women’s teams to qualify for cycling’s prestigious UCI designation for the 2007 season.
Buckley Radio, a top 50 radio broadcasting company that owns 20 stations and the WOR Radio Network, has entered into a multi-year agreement for Arbitron’s radio ratings services that include Portable People Meter audience measurement services when deployed in New York. PPM’s New York rollout is slated for April.
Jeffrey M. Johnson, publisher of the Los Angeles Times who resisted job cuts in his newsroom when requested to cut staff by parent Tribune Co., has been forced to step down. Editor Dean Baquet, who also resisted cuts and made the stance public in the pages of the newspaper, will remain, at least for now.
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Craigslist, which has been charging for classified jobs ads on its New York and Los Angeles sites since 2004, will begin charging employers a flat-rate fee of $25 per post in Boston, San Diego, Seattle and Washington, D.C.
Meredith Corporation is acquiring ReadyMade, a do-it-yourself lifestyle magazine. The buy includes the magazine, a website, a branded book, and branded products such as project plans and kits.
The much-buzzed-about show Studio 60 on the Sunset Strip premiered to respectable audiences, but then lost 30 percent of that audience over the next two weeks, despite hot reviews and strong media buyer support.
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Total magazine rate-card reported advertising revenue for August increased 9.6 percent over the same month last year, according to a Publishers Informatoin Bureau report. Ad pages totaled 4.4 percent more than August of last year.
