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Buckley Radio, a top 50 radio broadcasting company that owns 20 stations and the WOR Radio Network, has entered into a multi-year agreement for Arbitron’s radio ratings services that include Portable People Meter audience measurement services when deployed in New York. PPM’s New York rollout is slated for April.
With Buckley, Arbitron now has four groups that have signed for PPM in the nation’s largest radio market, including Emmis Communications (3 stations), CBS Radio (6 stations) and Spanish Broadcasting System (2 stations), collectively representing half the market’s radio revenue, Mediaweek reports.
“In signing for the Arbitron Portable People Meter service in New York, we are taking advantage of the most advanced audience ratings technology to better serve our advertisers and our listeners,” said Richard Buckley, chairman and chief executive officer of Buckley Broadcast Group.
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View chart of estimated mail volume, Q3…
