»
The FTC is giving telemarketers who use prerecorded solicitation calls until Jan. 2 to discontinue the practice.
The move comes following the FTC’s rejection of a petition last week from Voice Mail Broadcasting Corp. that would have let telemarketers deliver prerecorded calls with an opt-out option to consumers with whom the seller has an established business relationship, writes DM News.
Now that the 2004 petition from Voice Mail Broadcasting Corp. has been rejected, the FTC is free to take enforcement action against sellers who use such prerecorded messages.
The FCT claims widespread consumer opposition is one reason it rejected the proposal.
The FTC also recently proposed an amendment that would alter the method for measuring maximum allowable call abandonment rate, from 3 percent per day per calling campaign to 3 percent per 30-day period per campaign.
Katz Radio Group has snared two more major clients, having approached and signed CBS Radio and Entercom Communications, formerly clients of Interep.
CBS Radio represented about a third of Interep’s total revenue, writes Mediaweek.
Interep filed last month to convert its…
B-to-b publication revenue was down slightly in 2007, sagging 0.4% from 2006; it was flat from 2005, according to American Business Media’s Financial Trend Report.
Print advertising pulled 84% of the average b-to-b title’s revenue, writes Folio.
Editorial, advertising and circulation…
The number of Britons accessing the mobile internet increased by 25% (from 5.8 to 7.3 million) from Q2 to Q3 2008, compared with only a 3% increase for PC-based internet users (34.3 to 35.3 million Britons), according to (pdf) insight data…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
Black Friday is typically known as the day of unbeatable deals, but also long lines, packed stores, and jostling customers.
But this season, online retail giants Amazon and eBay are doing their best to get customers out of stores and…
Despite the U.S. financial crisis and dwindling marketing budgets at some financial institutions, the number of retention-related direct-mail offers sent by banks to current customers in Q3 2008 was 42% higher than in Q2.
View chart of estimated mail volume, Q3…
