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Google is moving full-steam ahead with print and broadcast ad efforts and is gearing up for mobile advertising - while planning tweaks for its mainstay search advertising technology.
Google plans to consolidate various product technologies, CEO Eric Schmidt and cofounders Larry Page and Sergey Brin on Thursday, reports Xinhua (via E-Commerce Times and MarketingVox). “We don’t want people to have to learn about 20 different products that work in 20 different ways,” Brin is quoted as saying. He also suggested that videos would appear on the first page of search results - “video can be a very good answer to a question,” he reportedly said, giving the example of lock-picking.
Google is now lining up ads for nearly 100 magazines and exploring ways to help newspapers reverse the recent decline in classified advertising, Schmidt said. More Google radio ads will be placed by the end of the year, and the company plans to eventually employ some 1,000 people in its radio division, he said.
A system to deliver text-based mobile ads in the U.S. is also in the works, and Google is testing the technology in Japan, where it makes more money from mobile ads than those displayed on PCs. “A year from now, hopefully, we will have integrated offerings that target the person and the phone,” Schmidt said..
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…
Teens are not the best demo to target with cell phone advertising, according to a new study from comScore. Though they are cell phone-savvy, most of them - 70 percent - have their phones paid for by parents, which means…
CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.
Conducted for…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
