»
Google is moving full-steam ahead with print and broadcast ad efforts and is gearing up for mobile advertising - while planning tweaks for its mainstay search advertising technology.
Google plans to consolidate various product technologies, CEO Eric Schmidt and cofounders Larry Page and Sergey Brin on Thursday, reports Xinhua (via E-Commerce Times and MarketingVox). “We don’t want people to have to learn about 20 different products that work in 20 different ways,” Brin is quoted as saying. He also suggested that videos would appear on the first page of search results - “video can be a very good answer to a question,” he reportedly said, giving the example of lock-picking.
Google is now lining up ads for nearly 100 magazines and exploring ways to help newspapers reverse the recent decline in classified advertising, Schmidt said. More Google radio ads will be placed by the end of the year, and the company plans to eventually employ some 1,000 people in its radio division, he said.
A system to deliver text-based mobile ads in the U.S. is also in the works, and Google is testing the technology in Japan, where it makes more money from mobile ads than those displayed on PCs. “A year from now, hopefully, we will have integrated offerings that target the person and the phone,” Schmidt said..
Radio stations in the U.K. reacted with outrage when they learned of a report by researchers from the University of the West of England which accused them of promoting excessive drinking.
The study looked at 1,200 hours of radio output,…
General Motors posted sales of 308,817 vehicles in August. That’s a drop of 20 percent from August of last year - but 31 percent better than July.
In order to boost sales as much as possible during a time when…
A new digital out-of-home network to reach golfers is launching to 100 retail locations in the next two months. The network will be available in Dunham’s Sporting Goods, Golf Etc., Golf USA, Pro Golf, and ParMasters, among others.
Fox says that viewers’ attention to commercials is higher when fewer commercials are aired. The revelation comes as a result of testing the network has done for its freshman thriller, Fringe, which will premiere Sept. 9 with limited commercials and shorter…
Worldwide sales of mobile phones will reach 1.28 billion units in 2008 - up from 1.15 billion units in 2007 - an 11 percent increase from last year, according to Gartner, Inc - (via MarketingCharts).
While the mobile phone market is poised for…
Consumers in all income segments are cutting back spending, and doing so to a greater extent recently than at the beginning of the second quarter, according to a comScore study examining changes in consumer attitudes and perceptions about the U.S. economy…
