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The much-buzzed-about show Studio 60 on the Sunset Strip premiered to respectable audiences, but then lost 30 percent of that audience over the next two weeks, despite hot reviews and strong media buyer support.
Many of those media buyers think the show is the best of the new season, according to Media Life. In a Media Life survey on whether NBC should be concerned about the ratings drop, media buyers believe the drop was to be expected and that Studio 60 will bounce back and become a hit show.
Nearly 90 percent of media buyers polled said they watched the premiere, and 78.7 percent continue to watch the series. Nearly two thirds said they were not concerned with the decrease in ratings, agreeing with the statement Media Life posed this way: “I figured it would get decent sampling and then settle down to a smaller but loyal audience. It still has strong ratings among upscale viewers, which is what you want from a show like this.”
Still, 39.4 percent said that the ratings drop is “very alarming to me.” Forty-six percent say the show will regain audience over time, and that after Monday Night Football is over, the show will find new loyalists who catch up online or via TiVo.
Targeting advertising toward African Americans, Hispanics, Asians and Whites requires distinct media plans, because these groups use traditional media differently - and their new-media adoption patterns also vary, according to an analysis by BIGresearch, writes MarketingCharts.
“Understanding how media consumption behaviors…
Ogden’s Herbs for Health magazine is being folded into big-sister publication the Herb Companion.
A reader survey revealed that the two publications had virtually identical purchasing habits, interests and demographics, said publisher and editorial director Bryan Welch (via Folio). The Herb…
Small banner ads on mobile devices result in the same level of brand recall as a :30 spot on TV, said mobile advertising leader for Verizon Wireless Stephanie Bauer Marshall.
The data, which Marshall said came from a commissioned study…
Bravo, Apple, Showtime, HBO, Absolut and Levi’s are the gay-friendliest brands, whereas Wal-Mart, Dunkin’ Donuts, Cracker Barrel, Exxon Mobil and Samsung are the least gay-friendly, according to (pdf) the 2008 Prime Access/PlanetOut Gay and Lesbian Consumer Study, MarketingCharts reports.
(See chart: “Companies…
Apple has opened its newest retail store, and, at about 20,000 square feet, it’s the largest Apple store in the U.S. Worldwide, it is smaller only than the store on London’s Regent Street.
The store, in Boston, includes an entire level…
The Chicago Tribune will ring in its first new managing editor in three decades; George de Lama, managing editor for 30 years, or what he calls “two lifetimes’ worth of adventures,” is moving on.
Hanke Gratteau, currently deputy managing editor…
