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Total magazine rate-card reported advertising revenue for August increased 9.6 percent over the same month last year, according to a Publishers Informatoin Bureau report. Ad pages totaled 4.4 percent more than August of last year.
Nine categories showed an increase in revenues and pages, with four of them showing double-digit gains, according to MediaPost. Top categories include: Drugs & Remedies (with an 18.7 percent increase); Food & Food Products (16.7 percent); Retail (18.2 percent); and Public Transportation, Hotels & Resorts (12.6 percent).
Automotive was down 1.6 percent and Cosmetics & Toiletries was down 5.3 percent.
Katz Radio Group has snared two more major clients, having approached and signed CBS Radio and Entercom Communications, formerly clients of Interep.
CBS Radio represented about a third of Interep’s total revenue, writes Mediaweek.
Interep filed last month to convert its…
CNN plans to offer newspapers a wire service as an alternative to the Associated Press. CNN, which already runs an internal wire service, will explain its new, expanded service to editors from about 30 papers who are visiting Atlanta this…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
Regulatory filings reveal that billionaire hedge-fund manager Carl Icahn bought nearly 7 million additional shares — about $67 million worth — of Yahoo.
The investor paid an average of $9.92 for each share over the course of three days, bringing…
Despite the U.S. financial crisis and dwindling marketing budgets at some financial institutions, the number of retention-related direct-mail offers sent by banks to current customers in Q3 2008 was 42% higher than in Q2.
View chart of estimated mail volume, Q3…
