»
A comScore Media Metrix analysis of the user bases of leading social networking sites reveals significant age differences among them.
Users of MySpace.com and Friendster.com generally skew older, with people age 25 and older constituting 68 and 71 percent of their user bases, respectively, according to comScore (via MarketingVox). Facebook.com, which began as a site for college students, has a younger user base: 34 percent of Facebook users are 18-24 years old, approximately three times the representation of that age segment in the general internet population. Xanga.com has a younger user profile, with 20 percent of its users age 12-17, about twice as high as that segment’s representation in the total internet audience.
“There is a misconception that social networking is the exclusive domain of teenagers, but this analysis confirms that the appeal of social networking sites is far broader,” Jack Flanagan, EVP of comScore Media Metrix, said in a statement.
As MySpace.com has undergone dramatic visitor growth, it has become more popular among older users. The most significant shift has occurred among teens 12-17, who accounted for 24.7 percent of the MySpace audience in August 2005 but today represent 11.9 percent of the site’s total audience. Internet users between the ages of 35-54 now account for 40.6 percent of the MySpace visitor base - 8.2 percentage point than last year.
“While the top social networking sites are typically viewed as directly competing with one another, our analysis demonstrates that each site occupies a slightly different niche,” Flanagan said.
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…
Teens are not the best demo to target with cell phone advertising, according to a new study from comScore. Though they are cell phone-savvy, most of them - 70 percent - have their phones paid for by parents, which means…
CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.
Conducted for…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
