In the priciest acquisition in its eight-year history, Google has snagged YouTube Inc. for $1.65 billion in a deal that will launch the search leader to the top of the ranks in the online video revolution.
If form follows function, then the media that marketers use should follow the message–or, specifically, the intended target demographics, according to Forrester Research.
Universal Music Group and YouTube have ended their digital-rights/copyright dispute and signed a distribution deal; YouTube also signed a strategic content and advertising partnership with CBS.
At the International Astronautical Conference this week, an Ohio attorney will present a paper call “In Defense of Advertising in Space,” in which he argues that a congressional ban on space billboards is unjustified, writes AdAge.
Email marketer e360 Insight has submitted a new affidavit against London-based Spamhaus to the U.S. Circuit Court in Illinois.
email this
permanent link
Mediacom has filed suit against the Sinclair Broadcast Group, saying that the broadcasting company has violated antitrust law by offering free carriage of stations in some markets if Mediacom would pay to carry stations in more than a dozen other markets.
email this
permanent link
Out magazine is being refreshed, with a classier, minimalist look from editor in chief Aaron Hicklin, who joined the magazine in May.
The rise in gas prices, and the extended duration of those gas hikes, have changed the shopping habits of consumers for good, according to a new study from Yankelovich.
email this
permanent link
Ugly Betty - the ABC take-off on the Hispanic telenovela which lost only 10 percent of its 18-49 audience from its strong premiere and managed to beat Survivor among households - shows signs of being a winner.
email this
permanent link
Last week, the USPS unveiled a set of proposed mailing standards that are already drawing criticism from mailing groups.
email this
permanent link
Advertisers such as Pfizer, Geico and Proctor & Gamble are including satellite and internet radio in their radio budgets, writes Mediaweek.
XM starts its holiday push tonight during prime time with a new ad campaign that includes network and cable TV, print, interactive, direct marketing and retail.
email this
permanent link
