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At the International Astronautical Conference this week, an Ohio attorney will present a paper call “In Defense of Advertising in Space,” in which he argues that a congressional ban on space billboards is unjustified, writes AdAge.
The attorney, J.H. Huebert, and Walter Block, an economics professor and Ph.D. at Loyola University New Orleans, argue in the paper that from an aesthetic standpoint, similar forms of advertising already exist, such as on blimps. Congress enacted a ban on “obtrusive space advertising” in 2000, according to article.
In 1993, a plan surfaced from Space Marketing to launch a “raft” of a mile wide to orbit in preparation for the 1996 Atlanta games, which would allow people to view the Olympic rings on the raft through special glasses distributed by the sponsor.
The Outdoor Advertising Association of America was against such tactics then and is still against them. Nancy Fletcher, OAAA president-CEO, is quoted as saying, “We believe in strict spacing between billboards on Earth; we don’t believe in billboards in space.”
Katz Radio Group has snared two more major clients, having approached and signed CBS Radio and Entercom Communications, formerly clients of Interep.
CBS Radio represented about a third of Interep’s total revenue, writes Mediaweek.
Interep filed last month to convert its…
B-to-b publication revenue was down slightly in 2007, sagging 0.4% from 2006; it was flat from 2005, according to American Business Media’s Financial Trend Report.
Print advertising pulled 84% of the average b-to-b title’s revenue, writes Folio.
Editorial, advertising and circulation…
The number of Britons accessing the mobile internet increased by 25% (from 5.8 to 7.3 million) from Q2 to Q3 2008, compared with only a 3% increase for PC-based internet users (34.3 to 35.3 million Britons), according to (pdf) insight data…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
Black Friday is typically known as the day of unbeatable deals, but also long lines, packed stores, and jostling customers.
But this season, online retail giants Amazon and eBay are doing their best to get customers out of stores and…
Despite the U.S. financial crisis and dwindling marketing budgets at some financial institutions, the number of retention-related direct-mail offers sent by banks to current customers in Q3 2008 was 42% higher than in Q2.
View chart of estimated mail volume, Q3…
