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Ugly Betty - the ABC take-off on the Hispanic telenovela which lost only 10 percent of its 18-49 audience from its strong premiere and managed to beat Survivor among households - shows signs of being a winner.
Ugly Betty averaged a 4.4 rating in adults 18-49 last Thursday (Oct. 5), according to Nielsen overnights. That’s just 10 percent less than the 4.9 rating for its premiere. The show also rose 26 percent in its second hour, leading up to Grey’s Anatomy, writes Media Life.
However, the New York Times points out, even the small erosion from the first to the second week may be cause for concern.
The Times writes that, in addition to Ugly Betty, two other shows that look as though they may be winners are Heroes on NBC and Jericho on CBS. Jericho, for example, has helped CBS improve ratings it its 8:00 p.m. time slot on Wednesday - which it has struggled with for years.
Katz Radio Group has snared two more major clients, having approached and signed CBS Radio and Entercom Communications, formerly clients of Interep.
CBS Radio represented about a third of Interep’s total revenue, writes Mediaweek.
Interep filed last month to convert its…
B-to-b publication revenue was down slightly in 2007, sagging 0.4% from 2006; it was flat from 2005, according to American Business Media’s Financial Trend Report.
Print advertising pulled 84% of the average b-to-b title’s revenue, writes Folio.
Editorial, advertising and circulation…
The number of Britons accessing the mobile internet increased by 25% (from 5.8 to 7.3 million) from Q2 to Q3 2008, compared with only a 3% increase for PC-based internet users (34.3 to 35.3 million Britons), according to (pdf) insight data…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
Black Friday is typically known as the day of unbeatable deals, but also long lines, packed stores, and jostling customers.
But this season, online retail giants Amazon and eBay are doing their best to get customers out of stores and…
Despite the U.S. financial crisis and dwindling marketing budgets at some financial institutions, the number of retention-related direct-mail offers sent by banks to current customers in Q3 2008 was 42% higher than in Q2.
View chart of estimated mail volume, Q3…
