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Universal Music Group and YouTube have ended their digital-rights/copyright dispute and signed a distribution deal; YouTube also signed a strategic content and advertising partnership with CBS.
Vivendi’s Universal on Monday said it would offer YouTube users access to videos from its archives and allow them to incorporate the music into user-generated videos, reports Reuters (via MarketingVox). You Tube signed a similar agreement with Warner Music Group in Sept.
YouTube on Monday also announced that it has inked a pact that calls for CBS to offer YouTube users short-form video, including news, sports, and entertainment, beginning this month. The two companies will share revenue from ads and sponsorships of the videos.
The video-sharing site was reported last week to be in talks to be acquired by Google. Those pooh-poohing the idea have pointed to a high likelihood of lawsuits against YouTube for copyright infringement; its agreement with Universal will likely help allay such fears.
Katz Radio Group has snared two more major clients, having approached and signed CBS Radio and Entercom Communications, formerly clients of Interep.
CBS Radio represented about a third of Interep’s total revenue, writes Mediaweek.
Interep filed last month to convert its…
B-to-b publication revenue was down slightly in 2007, sagging 0.4% from 2006; it was flat from 2005, according to American Business Media’s Financial Trend Report.
Print advertising pulled 84% of the average b-to-b title’s revenue, writes Folio.
Editorial, advertising and circulation…
The number of Britons accessing the mobile internet increased by 25% (from 5.8 to 7.3 million) from Q2 to Q3 2008, compared with only a 3% increase for PC-based internet users (34.3 to 35.3 million Britons), according to (pdf) insight data…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
Black Friday is typically known as the day of unbeatable deals, but also long lines, packed stores, and jostling customers.
But this season, online retail giants Amazon and eBay are doing their best to get customers out of stores and…
Despite the U.S. financial crisis and dwindling marketing budgets at some financial institutions, the number of retention-related direct-mail offers sent by banks to current customers in Q3 2008 was 42% higher than in Q2.
View chart of estimated mail volume, Q3…
