Email List Prices Down
B2B email list prices in October have decreased an average of $4 per thousand compared with last October, but remains the highest-priced list rental category.
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B2B email list prices in October have decreased an average of $4 per thousand compared with last October, but remains the highest-priced list rental category.
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Hoy, Tribune Co.’s Spanish-language daily newspaper, has replaced its New York Saturday edition with Hoy Fin de Semana. The paper will have a distribution of 60,000 copies.
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Micro Target Media, an out-of-home media company, has introduced a new advertising platform, Micro Target Media Advertising Structures.
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TechTarget has launched five IT channel sites targeting resellers, systems integrators, technology consultants, and other independent solution providers.
Austin-Tetra, a b-to-b data management services firm with a database of more than 30 million businesses, has been acquired by Equifax.
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In a promotion likely to generate some press and raise the profiles of the entities involved, at least for the short-term, Clear Channel Radio, The Center for American Progress Action Fund, Jones Radio Networks, and MSS, Inc. plan to launch a nationwide search for the next Progressive Talk Radio Star.
Emmis Communications announced that its net income rose from $6.2 million a year ago to $110 million thanks to the sale of two of its television stations and one radio station, all of which closed during the quarter (Q2 of the company’s fiscal year 2007).
Vincent Bollore, the French billionaire who has caused much turmoil in the hearts of Aegis stakeholders in the past year, has made another bold move that is bound to have another agency reeling.
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The latest figures from the Publishers Information Bureau confirm the fact that so-called “lad mags,” those publications that target young men with glossy spreads featuring juvenile humor and rampant product placements, are losing steam.
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College students make up the bulk of out-of-home television viewing, and beginning in 2007, Nielsen will count them in its samples.
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Nielsen has begun working on a single, integrated sample that will simultaneously measure usage of TV and online viewing. The company has, in fact, already created a “fusion” database that matches people in the TV ratings sample with comparable people in the online sample, according to Nielsen CEO Susan Whiting.
The luminescent strips that light emergency exits in planes and buildings have a new use, giving a bright new outlook to an old advertising medium.
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