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Vincent Bollore, the French billionaire who has caused much turmoil in the hearts of Aegis stakeholders in the past year, has made another bold move that is bound to have another agency reeling.
The chairman of Havas and the largest stakeholder in Havas rival, Aegis, Bollore has taken a 30 percent stake in a breakaway advertising agency formed by the founders of Publicis-owned Marcel. Marcel played a significant role in nailing down the company’s majority share of the 200 million pound Orange account earlier this year, writes The Guardian. The news is a major blow to Publicis, as it potentially threatens its hold on the Orange business.
Marcel is a creative boutique shop that was launched only last year, notes MSNBC.
Frederic Raillard and Farid Mokart, founders of Marcel, along with Christophe Lambert, head of the French division of Publicis, have joined to form the new agency, named FFL.
Bollore has steadily upped his stake in Aegis in the last year until he now owns nearly 30 percent of it. He is currently engaged in a tug-of-war to gain seats on the board. He used a similar strategy of buying up shares, gaining board seats - and ultimately becoming chairman - when he went after Havas.
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