»
Nielsen has begun working on a single, integrated sample that will simultaneously measure usage of TV and online viewing. The company has, in fact, already created a “fusion” database that matches people in the TV ratings sample with comparable people in the online sample, according to Nielsen CEO Susan Whiting.
Whiting’s statement followed the announcement that Nielsen’s parent company, VNU, plans to acquire the remaining 39.5 percent stake in online audience measurement service NetRatings that it does not already own, writes MediaPost. The move is further evidence of Nielsen’s commitment to integrate its TV ratings systems with NetRatings’ online audience estimates in order to create a seamless view of video programming and advertising that crosses the two platforms.
The initiative to form the single, seamless measurement system across the two media platforms has been dubbed A2/M2, which stands for measuring audiences anywhere, any time video content is viewed.
A new sample is being primed now, with software internet meters being installed on the computers of certain households that are not in current currency samples. The sample is expected to be completed by January. The companies will then conduct a six-month test to gauge household acceptance of the meter and confirm that compliance of the internet meter is maintained among existing homes already installed with the People Meter. A second phase that would recruit new sample homes should begin in 2007.
For now, said Whiting, clients can rely on the new fused Nielsen/NetRatings sample, which combines Nielsen’s 10,000-plus TV household sample with more than 30,000 respondents in Nielsen/NetRatings’ NetView sample.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.
Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
CNN plans to offer newspapers a wire service as an alternative to the Associated Press. CNN, which already runs an internal wire service, will explain its new, expanded service to editors from about 30 papers who are visiting Atlanta this…
Regulatory filings reveal that billionaire hedge-fund manager Carl Icahn bought nearly 7 million additional shares — about $67 million worth — of Yahoo.
The investor paid an average of $9.92 for each share over the course of three days, bringing…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
