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The latest figures from the Publishers Information Bureau confirm the fact that so-called “lad mags,” those publications that target young men with glossy spreads featuring juvenile humor and rampant product placements, are losing steam.
In 2006, such magazines as Maxim, Stuff and FHM lost significant ad pages and revenue, and the news from August is grim, MediaPost reports. According to the PIB, Maxim’s ad pages were down 15.9 percent from the same month last year, and revenue dropped 10.5 percent. Ad pages fell 11.2 percent year-to-date and revenue dipped 5.3 percent.
With such declines becoming the norm, owner Dennis Publishing assigned a new editor in chief, Jimmy Jellinek, who seems to be reversing the trend. Ad pages for the November issue were up 26.6 percent over the same last year, though time will tell whether the lift can be maintained.
FHM saw August ad pages sag 8.7 percent and revenue dip 2.7 percent compared to August of 2005. Year-to-date, ad pages are down 17.1 percent, with revenue falling 12.5 percent.
Figures from the Audit Bureau of Circulations indicate that single copy sales on the newsstand for both Maxim and FHM dropped alarmingly over the first half of 2006 compared to the same period in 2005, at 14.1 percent and 6.6 percent respectively.
TargetSpot has acquired online streaming ad rep firm Ronning Lipset Radio in a move that will form the largest audio advertising network and streamline the buying of online radio spots, the companies say.
TargetSpot is an online system for creating,…
FT Group, publisher of the Financial Times, saw total revenue leap 11% for the first nine months of 2008. Circulation and ad revenue grew, as did revenue from interactive data.
Ad revenue was up 1% over the first nine months…
Location-based services that allow marketers to connect with consumers wherever they are have long been considered the ideal in advertising. eMarketer is predicting that the opportunity will grow significantly in coming years, with the number of consumers using such services…
Comedy Central is building on the success of its two wildly popular fake-news programs, The Colbert Report and The Daily Show, adding a show called Chocolate News.
The new show will star David Alan Grier as the pompous host of…
Prices of list rentals are declining across the board and – for the first time ever - show a downward trend in every B2C and B2B category tracked, according to Worldata’s Fall 2008 List Price Index (see table), writes MarketingCharts.
Permission-based email…
Custom publications are being increasingly produced by specialty editors and designers (73%) rather than by those in communications roles, according to a study conducted by the Custom Publishing Council (CPC) in cooperation with Publications Management, writes MarketingCharts.
The survey, “Staffing and Compensation:…
