‘Hollywood Reporter’ Publisher Exits for CMP
John Kilcullen After less than a year on the job, Hollywood Reporter publisher Tony Uphoff is leaving to return to work for a technology publisher.
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John Kilcullen After less than a year on the job, Hollywood Reporter publisher Tony Uphoff is leaving to return to work for a technology publisher.
Media buyers are confident that Google can extend its successful ad model to video with the purchase of YouTube.
The horror film industry has invested in some interesting marketing in the past, but perhaps none more grisly than this: Lionsgate Films plans to splatter 1,000 promotional posters for the film Saw III with the actual blood of actor Tobin Bell, who plays the movie’s villain.
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Wilks Broadcast Group has entered into a definitive agreement with CBS to acquire 7 of CBS’s radio stations - four in Kansas City and three in Columbus, Ohio.
When media buyers insisted on negotiating upfront deals solely on live-only viewers, rather than accepting the networks’ wishes to include delayed viewing data, they may have saved as much as $86 billion in revenue per network for their clients over the course of the new season.
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ESPN continues to maintain its ranking as the No. 1 ad-supported cable channel, averaging 4.33 million total viewers and a 3.5 household rating in prime time.
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Giving up control was the main theme of the 96th annual conference of the Association of National Advertisers.
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News Corp. has inked a 10-year deal to air Fox programming on the 1,400-square-foot Panasonic Astrovision screen at One Times Square.
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Brothers & Sisters, the ABC prime time soap opera now in its third week, has maintained 88 percent of its 18-49 rating, which began at 6.0.
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Continued doom and gloom for the newspaper industry is expected when newspaper publishers announce quarterly results this month.
Cingular Wireless has filed suit in a federal court against three companies yesterday to stop telemarketers from making unsolicited and illegal calls to Cingular customers.
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Pace Communications will debut a new quarterly magazine inspired by the style and beauty of the historic du Pont family estate. Winterthur Magazine will include features by high-profile authors and art historians, including Liz Seymour, a regular contributor to The New York Times, and Jonathan Lerner, a contributor to a variety of lifestyle and fine arts publications.
Certified pre-owned Acura vehicles will come equipped with factory installed XM Satellite Radio, beginning this fall.
