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Brothers & Sisters, the ABC prime time soap opera now in its third week, has maintained 88 percent of its 18-49 rating, which began at 6.0.
The show averaged a 5.3 Sunday night at 10 p.m., an enviable time slot in that it follows Desperate Housewives. That figure was down just 4 percent from its second week average of 5.5, writes Media Life. Desperate Housewives has averaged 8.5 or better in its three outings.
Other new shows with favorable time slots, such as NBC’s Studio 60 on the Sunset Strip and ABC’s Six Degrees, have seen major declines since their debuts, so Brothers & Sisters could be considered a success. Its vulnerability, however, is its lack of retention of the Desperate Housewives audience, at just 62 percent. A promising series should retain about 75 to 80 percent of its lead-in audience, according to the article.
On the other hand, there remains the possibility that the audience for the show will increase when Sunday Night Football goes off the air.
ABC has had strong showings in ratings thus far and is the favorite by far to win the season.
The article gives a complete run-down of ratings for shows across the networks for Sunday night.
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Fox…
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