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Brothers & Sisters, the ABC prime time soap opera now in its third week, has maintained 88 percent of its 18-49 rating, which began at 6.0.
The show averaged a 5.3 Sunday night at 10 p.m., an enviable time slot in that it follows Desperate Housewives. That figure was down just 4 percent from its second week average of 5.5, writes Media Life. Desperate Housewives has averaged 8.5 or better in its three outings.
Other new shows with favorable time slots, such as NBC’s Studio 60 on the Sunset Strip and ABC’s Six Degrees, have seen major declines since their debuts, so Brothers & Sisters could be considered a success. Its vulnerability, however, is its lack of retention of the Desperate Housewives audience, at just 62 percent. A promising series should retain about 75 to 80 percent of its lead-in audience, according to the article.
On the other hand, there remains the possibility that the audience for the show will increase when Sunday Night Football goes off the air.
ABC has had strong showings in ratings thus far and is the favorite by far to win the season.
The article gives a complete run-down of ratings for shows across the networks for Sunday night.
Katz Radio Group has snared two more major clients, having approached and signed CBS Radio and Entercom Communications, formerly clients of Interep.
CBS Radio represented about a third of Interep’s total revenue, writes Mediaweek.
Interep filed last month to convert its…
B-to-b publication revenue was down slightly in 2007, sagging 0.4% from 2006; it was flat from 2005, according to American Business Media’s Financial Trend Report.
Print advertising pulled 84% of the average b-to-b title’s revenue, writes Folio.
Editorial, advertising and circulation…
The number of Britons accessing the mobile internet increased by 25% (from 5.8 to 7.3 million) from Q2 to Q3 2008, compared with only a 3% increase for PC-based internet users (34.3 to 35.3 million Britons), according to (pdf) insight data…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
Black Friday is typically known as the day of unbeatable deals, but also long lines, packed stores, and jostling customers.
But this season, online retail giants Amazon and eBay are doing their best to get customers out of stores and…
Despite the U.S. financial crisis and dwindling marketing budgets at some financial institutions, the number of retention-related direct-mail offers sent by banks to current customers in Q3 2008 was 42% higher than in Q2.
View chart of estimated mail volume, Q3…
